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Oracle CRM On Demand For Travel Industry : Part 3

Custom Itinerary Management With Oracle CRM On Demand Continuing our discussion (Part 1, Part 2) on CRM systems, this article will be more focused towards how Oracle CRM On Demand (CRMOD) can...

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Sports and CRM

Sports & CRM Applications : This Works Great Don’t feel surprised if an organization suddenly seems much more familiar with your tastes and preferences. Yes, this is actually grabbing attention...

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CEM : Customer Experience Management

Yesterday I had a casual lunch conversation with one of my colleagues and the topic of “Online Purchases” came up. He quoted a particular website and said “Their website is good, but the way they run...

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Market Segmentation & Mass Emailing

In the last few months, I observe that Email Newsletters from Indian Brands are improving a lot, in terms of design / look and feel / quality of content etc., However, these mails are not targeted...

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Guest Post : AmEXperience

There are three organizations I can happily write books on: American Express, Nordstrom and Apple. Amex first. I started using American Express (Amex) credit card in 2002 and since then, their services...

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Is The Customer Always Right?

Couple of days back, I was in a restaurant having my breakfast, a divine combination of Idly and Sambar, Bangalore’s most popular morning meal. While I was about to finish eating, I heard some loud...

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CRM : Look beyond numbers

Few days back, I got a marketing call from my mobile service provider, they suggested a new bill plan for me. It was very attractive, lot of benefits when compared to my current plan, and the price was...

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Guest Post : Managing Product Defects, via Exceptional Support

My sister wanted to buy a new refrigerator. I accompanied her to a local store as she wanted to get the feel for the design and physical dimensions before searching for the cheaper prices online. We...

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5 CRM Case Studies From CRMIT

Five Case Studies from many of CRMIT ‘s successful CRM Implementation, in a delightful Infographic Format: 1. Manufacturing : http://www.flickr.com/photos/crmit/8073501134/in/photostream 2. Engineering...

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CRMIT wins a new customer for implementing the Web Service Survey Tool!

We are quite delighted to share the good news that CRMIT has won a prestigious project for implementing a new web service survey tool for a leading educational institution in the US. This is the second...

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